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Posts Tagged ‘survey research’

It’s great to see other librarians advocating for the same causes I harp on in this blog. I’m referring to Sarah Robbins, Debra Engel, and Christina Kulp of the University of Oklahoma, whose article appears in the current issue of College & Research Libraries. The article, entitled “How Unique Are Our Users?”1  warns against the [...]

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I borrowed the title for this entry from a 2009 study of student research practices by Randall McClure and Kellian Clink. Their study is cited in an article in the current issue of College & Research Libraries that Joe Matthews brought to my attention. This article is Students Use More Books After Library Instruction by [...]

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I proceed with this little essay with some trepidation due to the topic I’ve chosen: the idea of margins of error in survey research. By “survey research” I mean such things as political polls, public opinion surveys, market research, and so on. Right up front I can share my conclusion with you. The common understanding [...]

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This week I noticed that WebJunction is conducting a survey entitled “Technology Competencies Evaluation.”  I think this must be a sequel to a survey I saw there last month about “management core competencies.”  While the surveys are probably marketing research for WebJunction’s e-learning product line, the researchers say they want to use the data to “establish [...]

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