The second phase of OCLC’s national library advocacy project debuted last year as the “GeekTheLibrary” campaign. The campaign is cool, chic, hip, flashy, geeky, and so on. Pretty ambitious to try to coin new slang! For sure I’m not a good judge of communication campaigns, but I wish them success on this one.
When it comes to data, though, these advocacy campaigns can be clueless. They really need to kick it up a notch, clean up their acts, circle back, and cut out the BS (bogus stuff). 
Which is to say they need to think more critically about the claims they make.1 The results will be worth the effort. As it is, the GeekTheLibrary site repeats the same ol’ same ol’ I’ve talked about already. Is it really so painful to just tell it like it is? Like, tell the whole data story… [Read more]
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1 Leo Burnett USA, the high-powered advertising firm OCLC hired for these projects, geeks critically evaluating their performance(s). They write, “We rate our creative [sic] with critical eyes and no excuses.”
